The primary objective of MR & PD is to conduct market research and product development activities that help farmers and other industry stakeholders to better understand their markets, identify new opportunities, and develop products that meet their customers’ needs.
MR & PD plays a crucial role in promoting innovation and growth in the agriculture industry by conducting market research and developing new products and services, MR & PD helps industry stakeholders to stay competitive and meet the changing needs of their market built around the industry.
