Our Market Research & Product Development Department is a specialized external stakeholder support department that plays a critical role in supporting the Sisal and cotton industries’ growth and development.
The primary objective of MR & PD is to conduct market research and product development activities that help growers and other industry stakeholders to better understand their markets, identify new opportunities, and develop products that meet their customers’ needs.
MR & PD plays a crucial role in promoting innovation and growth in the fibre Crops industry by conducting market research and developing new products and services, MR & PD helps industry stakeholders to stay competitive and meet the changing needs of their market built around the industry.
