Market Research & Product

Our Regulation & Compliance Development is offered by a specialized external stakeholder support department that plays a critical role in ensuring that Miraa, Pyrethrum and other Industrial Crops subsector players comply with relevant laws, regulations, and standards.

The primary objective of R & C is to is to oversee compliance with regulations, codes of conduct, and standards that relate to the sub-sector.

R & C plays a crucial role in plays a vital role in promoting responsible and sustainable practices in the Miraa, Pyrethrum and other Industrial Crops sub-sector By ensuring compliance with relevant regulations, codes of conduct, and standards, R & C helps to protect the stakeholders, promote fair labour practices, and ensure the quality and safety of sub-sector products.

Our Market Research & Product Development is offered by a specialized external stakeholder support department that plays a critical role in supporting the Miraa, Pyrethrum & other Industrial Crops sub-sectors’s growth and development.

The primary objective of MR & PD is to conduct market research and product development activities that help farmers and other sub-sector stakeholders to better understand their markets, identify new opportunities, and develop products that meet their customers’ needs.

MR & PD plays a crucial role in promoting innovation and growth in the sub-sector by conducting market research and developing new products and services, MR & PD helps the stakeholders to stay competitive and meet the changing needs of their market built around the sub-sector.

Bixa

Market Research & Product Development Department

  1. Develop and maintain a database and provide market information to traders of Miraa, Pyrethrum and other Industrial Crops;
  2. Research on market trends and opportunities in order to develop marketing strategies for the Miraa, Pyrethrum and Other Industrial Crops commodities;
  3. Capacity build Stakeholders (Formulators, Processors, Traders and other stakeholders) on value addition and product development in collaboration with research and higher learning institutions;
  4. Facilitate Pyrethrum product registrations to ensure market access in the global market; and
  5. Provide trade promotional services by creating linkages between manufacturers and buyers