About project
Period: May-Sep 2021
Client: CoastShore Investment
Project: Brand Development
Coastshore Investment needed complete brand development for their brand including, a brand identity (Logo), a website, a social media presence, online marketing and SEO for the new website.
Our Task Was
Our task was to undertake a comprehensive brand development project for Coastshore Investment’s website, landinmalindi.com. We conducted extensive research, formulated a strategic plan, and executed creative solutions to establish a compelling brand identity. This included designing an engaging website and implementing targeted online marketing strategies. The outcome was a notable brand presence, heightened visibility, and enhanced lead generation for their prime beach plots and agricultural land offerings.
Process
Throughout the brand development process, we maintained close collaboration with Coastshore Investment, ensuring their objectives were met and the brand resonated with their target audience.
- Research and Analysis
- Brand Strategy
- Brand Identity Design
- Website Design and Development
- Content Creation
- Online Marketing
- Brand Launch and Promotion
- Monitoring and evaluation
- Ongoing Brand Management
Result
It positioned Coastshore Investment as a trusted and reputable brand in the agricultural land and prime beach plots market. This led to significant business success, increased market share, and sustained growth over time.
- Increased brand recognition and awareness among the target audience.
- Higher website traffic and engagement, resulting in increased inquiries and leads.
- Successful conversion of leads into sales and business growth.
- A strong and distinct brand identity that sets Coastshore Investment apart from competitors.
- Positive online presence and reputation through effective marketing efforts.
- Long-term brand loyalty and advocacy from satisfied customers.
Conclusion
It was the best decision for Coastshore Investment to undertake a brand development process. The comprehensive approach, combined with strategic marketing efforts, resulted in increased brand recognition, customer trust, and business growth. Coastshore Investment is now positioned as a reputable and reliable brand, poised for continued success in the industry.