About project

Period: Jan-Mar 2020

Client: TCB Retail Store

Project: Search Advertising

We conducted a search engine marketing campaign for TCB Retail Store, a leading provider of home and office electronics. Our goal was to increase their online visibility and drive conversions through strategic Google Ads targeting.

Our Task Was

We were tasked with developing and executing a search engine marketing campaign that would effectively reach TCB’s target audience and drive qualified traffic to their website. Our focus was on optimizing ad performance and maximizing return on ad spend (ROAS).


Through our strategic and data-driven approach, we implemented a well-defined process to achieve the desired outcomes for TCB Retail Store. Our team meticulously planned and executed each step to optimise the campaign’s performance and maximise results.

  • Conducted thorough keyword research to identify high-value and relevant search terms.
  • Developed compelling ad copy and optimised landing pages to enhance ad relevance and user experience.
  • Implemented precise targeting settings to reach TCB’s target audience.
  • Monitored campaign performance and made data-driven adjustments to maximize results.


The results of our search engine marketing campaign for TCB Retail Store exceeded expectations. With our tailored strategies and precise targeting, we achieved a remarkable return on ad spend (ROAS) and generated a high conversion value, demonstrating the effectiveness of our efforts in driving growth and success for our client.

  • Achieved a remarkable Return on Ad Spend (ROAS) of 41, indicating a highly profitable campaign.
  • Attained a low Cost per Conversion (Cost/Conv.) of $1.1, ensuring the cost-effective acquisition of customers.
  • Generated a significant Conversion Value of $11,482 from a modest campaign budget of $273.66.
  • Increased online visibility and brand awareness for TCB Retail Store in Nairobi’s competitive electronics market.


The search engine marketing campaign we executed for TCB Retail Store delivered exceptional results, driving valuable conversions and significant return on investment.