In 2024, search engine optimisation (SEO) costs businesses anywhere between KES 35,000 and KES 150,000 a month. SEO pricing in Kenya varies based on factors such as the complexity of the project, the competitiveness of the industry, and the scope of services required. SEO is a powerful tool that helps businesses improve their visibility on search engines, attract more visitors, and convert them into customers. SEO involves optimising your website to rank higher on search engine results pages (SERPs) for relevant keywords. This increased visibility leads to more organic traffic, which is essential for driving growth and expanding your customer base. This increased visibility leads to more organic traffic, which is essential for driving growth and expanding your customer base. We offer various SEO services that help businesses gain a competitive edge, establish brand authority, and reach a broader audience.
How we price our digital marketing service
Our SEO Packages and Pricing in Kenya
Basic SEO Package
Ideal for: Growing businesses and a mid-sized website.
- Up to 10 targeted keywords
- Comprehensive site audit
- Competitor analysis
- On-page optimisation (meta tags, alt text, internal linking)
- Basic link building
- SEO content writing (2 pages/month)
- Google My Business setup
- Local citations
- Site speed optimisation
- Mobile-friendly adjustments
- Custom landing page design (1 page)
- Monthly performance reports
- Free monthly support and consultation
Standard SEO Package
Ideal for: Established businesses with a competitive website.
- Up to 20 targeted keywords
- In-depth site audit
- Detailed competitor strategy analysis
- Advanced on-page optimisation
- Enhanced link building (guest posting)
- SEO content writing (4 pages/month)
- Advanced local search optimisation
- Management of local listings and citations
- Technical enhancements (schema markup, site structure)
- Custom landing page design (2 pages)
- Website usability and conversion optimisation
- Monthly performance reports with insights
- Free monthly support and consultation
- Quarterly strategy meetings
Enterprise SEO Package
Ideal for:Large enterprises with complex websites and highly competitive industries
- Up to 50 targeted keywords
- Comprehensive ongoing site audits
- Advanced competitor analysis and recommendations
- Extensive on-page optimisation
- Full-scale content strategy
- Comprehensive link building (high-quality backlinks, outreach)
- SEO content writing (8 pages/month)
- Full-scale local SEO strategy
- Management of local listings, citations, and reviews
- Regular technical SEO audits and fixes
- Custom landing page design (4 pages)
- Continuous site usability and conversion optimisation
- Dedicated conversion rate optimisation (CRO) strategies
- In-depth monthly performance reports and recommendations
- Priority support and consultation
- Monthly strategy meetings
- Dedicated account manager
Factors Influencing SEO Pricing in Kenya
FAQs on SEO Packages & Pricing in Kenya
SEO pricing in Kenya varies depending on the agency, website size, competition level, and services included. Generally, you can expect to pay between Ksh 35,000 and Ksh 150,000+ per month. We’ve outlined three common SEO package tiers with estimated costs above to give you a starting point.
Most SEO packages include a combination of on-page optimisation (title tags, meta descriptions), technical SEO audits, keyword research, link building, and local SEO optimisation (for Kenyan businesses). Higher tiers often include content creation, competitor analysis, conversion rate optimisation (CRO), and in-depth reporting.
The ideal SEO package depends on your business size, target audience, website complexity, and budget. Smaller businesses with local reach might benefit from a starter package, while larger companies with national or international goals might require an advanced or enterprise package. Consider your specific needs and discuss them with a qualified Kenyan SEO agency for a tailored recommendation.
Kenyan SEO agencies understand the nuances of the Kenyan market and user search intent. They can optimise your website for local keywords and search engines, ensuring better visibility to your target audience. Additionally, communication and collaboration might be smoother due to shared time zones and cultural understanding.
SEO is an ongoing process, and results can take time (3-6 months or more) depending on your industry and competition level. However, you should start to see improvements in website traffic, keyword rankings, and brand awareness within a few months of implementing an SEO strategy.
On-page SEO refers to the optimisation of elements on your website, such as content, meta tags, and site structure. Off-page SEO involves activities outside your website, such as link building and social media marketing, to improve your site’s authority and ranking.
Local SEO helps businesses in Kenya appear in search results for location-based queries. This can drive more local traffic to your website, increase foot traffic to your physical store, and improve visibility in local search results, ultimately boosting sales and growth.
No reputable SEO provider can guarantee specific rankings due to the many variables involved in SEO and the ever-changing nature of search engine algorithms. However, a professional SEO agency can improve your site’s visibility and traffic through best practices and proven strategies.
SEO helps improve your website’s visibility on search engines, which leads to increased organic traffic. This can result in higher brand awareness, more leads, and ultimately more conversions and sales. For businesses in Kenya, SEO is essential to stay competitive and reach a broader audience.
Yes, you can attempt to do SEO yourself in Kenya using various online resources and tutorials. However, it requires significant time, effort, and ongoing learning to stay updated with search engine algorithms. Hiring a Kenyan SEO agency allows you to leverage their expertise and free up your time to focus on running your business.