Google Ads vs. Facebook Ads: A Statistical Infographic Google Ads vs. Facebook Ads A data-driven deep dive into the two titans of digital advertising, comparing performance, strategy, and implementation. The Titans of Digital Advertising In 2024, Google and Meta captured the majority of the global digital ad market, a testament to their unparalleled reach and…
1. Introduction: The Digital Advertising Dilemma in Kenya Digital advertising in Kenya has grown significantly over the past five years, driven by widespread smartphone use, improving internet infrastructure, and shifting consumer behaviour. According to the Communications Authority of Kenya, internet penetration stood at 88% by mid-2024, with over 50 million mobile subscriptions. This growth has…
Social media has moved far beyond posting ad-hoc updates and hoping for engagement. For organisations, whether large corporations, NGOs, government agencies, or growing SMEs, social media is a key driver of visibility, trust, and revenue. Yet many teams still struggle with consistency, wasted effort, and campaigns that fail to align with business goals. A social…
Turn Likes into Sales: How to Drive Conversions from Social Media Many organisations experience high engagement on social media yet struggle to convert this attention into actual sales or leads. This disconnect stems from treating likes and shares as success indicators, rather than focusing on actions that directly support business goals. Understanding the Conversion Challenge…
10 SEO Mistakes That Are Killing Your Rankings Businesses and institutions often face challenges in maintaining strong search engine rankings due to several frequent errors in their SEO approaches. Identifying and correcting these common SEO mistakes is vital to securing visibility and attracting relevant online traffic. Problem: How Common SEO Mistakes Affect Rankings Failure to…
Email marketing is increasingly vital for Kenyan brands looking to engage customers and drive sales. As internet penetration rises and mobile usage expands, businesses have unparalleled access to potential clients through email communication. Despite this potential, many brands remain hesitant about implementing email strategies that could enhance their marketing efforts. An email funnel is a…
As digital marketing becomes increasingly competitive, SMEs, corporates, NGOs, e-commerce brands, and Kenyan institutions face the pressing challenge of converting website visitors into customers. According to HubSpot, 68% of businesses say converting leads is their top marketing priority. This statistic highlights a widespread issue: many organisations struggle to optimise their landing pages effectively. The problem…
Introduction to SEO Performance in 2025 Why SEO is Still Essential for Digital Success Search Engine Optimisation (SEO) remains a foundational component of digital marketing because it drives organic, high-intent traffic to your website. Unlike paid campaigns that stop delivering once your budget runs out, SEO builds a sustainable pipeline of users searching for solutions…
Setting Campaign Objectives and KPIs Every successful influencer campaign begins with a clearly defined goal. Without a measurable objective, it becomes impossible to evaluate success. At Dot Digital Agency, we use the following framework: SMART Goal Example:“Generate 1,000 clicks and 200 sales through 4 micro influencers on Instagram between 1–30 July at a CPA below…
Introduction to Google Ads in Kenya What is Google Ads and why businesses in Kenya are investing more in it Google Ads, formerly known as Google AdWords, is Google’s online advertising platform that enables businesses to display ads on Google Search, YouTube, the Google Display Network, and partner websites. In Kenya, it’s become one of…
